The Virginia-Maryland College of Veterinary Medicine is classified as a sub-brand of the Virginia Tech brand. In order to maintain a consistent college brand identity, we have our own official set of colors and fonts that are associated with our brand.

The rules for proper logo use supercede these color guidelines. Altering the colors or fonts of the college and university logos is not allowed.


Color modes

  • RGB color mode is used in the design of digital collateral, such as websites, video, slideshow presentations, and email.
  • Hex codes represent a color in RGB format by combining three values: the amounts of red, green, and blue in a particular shade. Color hex codes are an integral part of HTML web design and a key way to present color formats digitally.
  • CMYK color mode is used in the design of print communication, such as brochures, merchandise, and magazines.
  • Pantone colors (PMS) are associated with a color-matching system, the Pantone Matching System.

VA-MD Vet Med colors

Vet Med Maroon

Vet Med Maroon

RGB: 122, 35, 46
HEX: 7A232E
CMYK: 33, 93, 74, 38
PANTONE: PMS 188C

Vet Med Grey

Vet Med Grey

RGB: 153, 153, 153
HEX: 999999
CMYK: 0, 0, 0, 53
PANTONE: PMS 4C


Virginia Tech colors

The Virginia Tech color palette has two layers: primary and secondary. The primary palette will always include Chicago Maroon and Burnt Orange, supplemented by Yardline White and Hokie Stone as neutrals. These colors should be present in most marketing and communications materials. The secondary colors should be used sparingly as accents or to represent different moods.

Primary colors

Virginia Tech Chicago Maroon

Chicago Maroon

RGB: 134, 31, 65
HEX: 861F41
CSS variable: --vt-maroon
CMYK: 15, 100, 37, 45
PANTONE: PMS 208

Virginia Tech Burnt Orange

Burnt Orange

RGB: 232, 119, 34
HEX: E87722
CSS variable: --vt-burntOrange
CMYK: 0, 62, 95, 0
PANTONE: PMS 158

Virginia Tech Hokie Stone

Hokie Stone

RGB: 117, 120, 123
HEX: 75787b
CSS variable: --vt-hokieStone
CMYK: 26, 21, 19, 45
PANTONE: PMS Cool Gray 9C

Virginia Tech Yardline White

Yardline White

RGB: 255, 255, 255
HEX: FFFFFF
CSS variable: --vt-white
CMYK: 0, 0, 0, 0
PANTONE: PMS White

Secondary colors

Virginia Tech Sustainable Teal

Sustainable Teal

RGB: 80, 133, 144
HEX: 508590
CSS variable: --vt-teal
CMYK: 75, 35, 40, 3
PANTONE: PMS 2212C

Virginia Tech Vibrant Turquoise

Vibrant Turquoise

RGB: 44, 213, 196
HEX: 2CD5C4
CSS variable: --vt-turquoise
CMYK: 68, 0, 35, 0
PANTONE: PMS 3255C

Virginia Tech Land Grant Grey

Land-Grant Grey

RGB: 215, 210, 203
HEX: D7D2CB
CSS variable: --vt-grey
CMYK: 5, 7, 10, 11
PANTONE: PMS Warm Gray 1C

Virginia Tech Skipper Smoke

Skipper Smoke

RGB: 229, 225, 230
HEX: E5E1E6
CSS variable: --vt-smoke
CMYK: 4, 4, 2, 6
PANTONE: PMS 663C

Virginia Tech Burnt Orange Web

Burnt Orange - Web Use

RGB: 198, 70, 0
HEX: C64600
CSS variable: --vt-burntOrangeWeb
CMYK: NA
PANTONE: NA

Virginia Tech Virginia Sunset

Virginia Sunset

RGB: 237, 139, 0
HEX: ED8B00
CSS variable: --vt-sunset
CMYK: 0, 53, 100, 2
PANTONE: PMS 144C

Virginia Tech Triumphant Yellow

Triumphant Yellow

RGB: 247, 234, 72
HEX: F7EA48
CSS variable: --vt-yellow
CMYK: 5, 0, 85, 1
PANTONE: PMS 101C

Virginia Tech Boundless Pink

Boundless Pink

RGB: 206, 0, 88
HEX: CE0058
CSS variable: --vt-pink
CMYK: 0, 100, 43, 12
PANTONE: PMS Rubine Red

Virginia Tech Cadet Blue

Cadet Blue

RGB: 0, 60, 113
HEX: 003C71
CSS variable: --vt-blue
CMYK: 100, 60, 5, 45
PANTONE: PMS 541C

Virginia Tech Pylon Purple

Pylon Purple

RGB: 100, 38, 103
HEX: 642667
CSS variable: --vt-purple
CMYK: 65, 100, 22, 18
PANTONE: PMS 260C

Virginia Tech Black

Black

RGB: 0, 0, 0
HEX: #000000
CMYK: 60, 40, 40, 100
PANTONE: NA


VA-MD Vet Med fonts

The veterinary college uses the three fonts below for specific purposes, following the same typography and font guidelines outlined in Virginia Tech's Brand Center.

Acherus Grotesque

Acherus Grotesque

The primary typeface for the college brand, Acherus Grotesque has 14 styles. It should be used in most cases for body text, headlines, sub-headlines, quotes, and callouts.

Gineso

Gineso Condensed

Gineso Condensed can have multiple uses within the brand. Any of Gineso's seven different weights and matching italics can be combined with other typefaces.

Crimson

Crimson Text

Crimson Text is reserved primarily for body copy and where the most formal mood needs to be expressed. A Google font, the full Crimson Text family contains five weights and two widths.