The Virginia-Maryland College of Veterinary Medicine is classified as a sub-brand of the Virginia Tech brand. In order to maintain a consistent college brand identity, we have our own official set of colors and fonts that are associated with our brand.

The rules for proper logo use supercede these color guidelines. Altering the colors or fonts of the college and university logos is not allowed.

COLOR  MODES

  • RGB color mode is used in the design of digital collateral, such as websites, video, slideshow presentations, and email.
  • Hex codes represent a color in RGB format by combining three values: the amounts of red, green, and blue in a particular shade. Color hex codes are an integral part of HTML web design and a key way to present color formats digitally.
  • CMYK color mode is used in the design of print communication, such as brochures, merchandise, and magazines.
  • Pantone colors (PMS) are associated with a color-matching system, the Pantone Matching System.

VMCVM COLORS

Vet Med Maroon

Vet Med Maroon

RGB: 122, 35, 46
HEX: 7A232E
CMYK: 33, 93, 74, 38
PANTONE: PMS 188C

Vet Med Grey

Vet Med Grey

RGB: 153, 153, 153
HEX: 999999
CMYK: 0, 0, 0, 53
PANTONE: PMS 4C

VIRGINIA TECH COLORS

Virginia Tech's brand identity is the set of elements, such as color, design, logo, and all the elements that identify and distinguish the visual brand of the university in the perceiver's mind.

Visit the Brand Center for the Virginia Tech Brand Color Guide.